With the development of economy, people's awareness of their own safety is gradually strengthened. Personal safety, home safety, community safety, urban safety and so on have formed a "big security" situation. However, there are a large number of security enterprises with mixed advantages and disadvantages. With the intensification of market competition, foreign well-known enterprises occupying the traditional high-end market also began to attack the middle-end market,; In the low-end market, due to the low entry threshold, there are a large number of local security enterprises, and price wars break out frequently.

At this stage, the phased high-speed development of the domestic security market has come to an end, which can be said to have entered a trend of oversupply. Why? Because the construction of Ping'an City Project tends to increase steadily, and the development of security industry operation service market is slow, which leads to that the demand of security market will not soar as in the previous two years; Coupled with the continuous economic development, it has accelerated the entry of other powerful enterprises in it, home appliances, telecommunications and other industries into the security market, increasing the competition of the whole security industry. It can be said that the security industry has entered a situation of declining overall profits. For example, the market of pedestrian access gate, three roller gate, wing gate, swing gate and other placement products tends to be saturated. How can the security industry soar again?

Security regional market analysis

At present, China's security market has formed a tripartite pattern, that is, the Pearl River Delta dominated by Shenzhen, the Yangtze River Delta dominated by Zhejiang and the Bohai Rim dominated by Tianjin. In addition, the security industry in Fujian Province is also very unique, and the future development potential of the security industry is also very large in Chengdu Chongqing Economic Zone in Southwest China and Wuhan urban circle in Central China.

1、 Pearl River Delta

Although the tripartite market pattern has been formed, the Pearl River Delta is still the undisputed leader in terms of market scale and total volume. Over the years, it has been playing a "window" role in China's security industry. The share ratio can be said that the market share of the Bohai rim and the Yangtze River Delta combined may not equal the market share of a single region in the Pearl River Delta. Shenzhen is known as the capital of security, while Guangzhou is an important security town and Zhuhai is a treasure land of intercom industry.

As a leading city in the security industry in the Pearl River Delta, Shenzhen has 1730 production security enterprises, accounting for 40% of the national production security enterprises. The security output value has reached nearly 75.6 billion, accounting for 35% of the national total security output value. Guangzhou is known as an important security town.

Saturation situation, service and development of secondary and tertiary cities are the breakthrough point for security to soar again

However, with the continuous standardization of the market, in addition to the traditional competitive evaluation factors such as function, quality and price, service, as an effective means of competition, began to show its power.

In addition, the development of secondary and tertiary cities is also the top priority of development. The opening of the security market in secondary and tertiary cities will ease the imbalance of the regional market. Geographically, the domestic traditional security market is dominated by three regional markets: the Pearl River Delta, the Bohai rim and the Yangtze River Delta. Both the supply and demand of products and services occupy the vast majority of the domestic market share. In recent years, with the maturity of these regional markets, the supply and demand has basically reached saturation, and the competition has become increasingly fierce, forcing more and more security enterprises to focus on large and medium-sized cities in the central and western regions of China, pay more and more attention to the development of these secondary and tertiary markets, and accelerate the development of security markets in these regions, It also eased the unbalanced development of China's regional security market.

If the security market in secondary and tertiary cities was regarded as a "chicken rib" of the security industry a few years ago, now more and more security enterprises regard it as a "sweet cake". It can be said that the secondary and tertiary security market is the feature of the sustainable development of China's security industry in the future, the basis for the popularization of security operation services and the premise for security to serve the ordinary people.

The three roller gate can be applied to many areas, such as subway, supermarket, prison, shopping mall, community, club, * * *, KTV, shopping mall, sports management and all kinds of amusement places. The use of the three roller gate for scientific and standardized management of the channel can effectively save costs, improve management efficiency and play a safe and efficient management and control of personnel passage. The current development of three roller gate can be expanded infinitely. While expanding, it should also strengthen and improve the management. Let the security market develop healthily and orderly.